What is SEO? And How Does It Work?

If you’ve ever wondered how some websites show up on the first page of Google, the answer is SEO. It stands for Search Engine Optimization a powerful digital marketing strategy to increase your website’s visibility on search engines like Google, Bing, or Yahoo. let’s talk about What is SEO? And How Does It Work? in this blog.

So, What is SEO?

SEO stands for Search Engine Optimization. In simple words, it’s the process of making your website show up on Google (or other search engines) when people search for something you offer.

Let’s say you run a coffee shop in Pokhara. If someone types “best coffee in Pokhara” on Google — SEO helps your website appear in those search results.

More people see your site = more people visit = more business for you. Simple!

How Does SEO Work?

Now, let’s break it down in a super easy way.

1. Google Reads Your Website

Google has bots (tiny programs) that “read” your website. This is called crawling. They look at your text, images, headings — everything.

2. Google Saves the Info

After reading, Google stores your website in its huge digital library. This step is called indexing.

3. Google Shows the Best Results

When someone searches, Google decides which websites should come first. It looks at a lot of things like:

What words you’ve used (called keywords)
How helpful your content is
How fast your website loads
Whether it works well on phones
If other websites trust you (called backlinks)

Types of SEO (Don’t Worry, It’s Not Hard)

There are 3 main types of SEO:

1. On-Page SEO

This is everything on your website. Using the right keywords, writing helpful content, adding good titles, images, and links.

2. Off-Page SEO

This is everything outside your website. For example, when other websites link to yours. That tells Google you’re trustworthy.

3. Technical SEO

This is about how your website is built — making sure it loads fast, works on mobile, and is easy to navigate.

Why is SEO Important?

Because most people never go past the first page of Google.

If your website is not showing up, your customers might be going to your competitors instead.

With SEO, your site gets more traffic without paying for ads. It takes time, but it’s totally worth it.

Final Words

SEO might sound techy, but at its heart, it’s just about helping people find your business online.

If you write helpful content, use the right keywords, and make your site easy to use — Google will notice you.

Want to grow your business online? Start with SEO. 😊

What is SEO? And How Does It Work?

What Is SEO? Search Engine Optimization Best Practices – Moz