How to Create a Digital Marketing Plan for Any Business
How I Can Help You Grow Your Business with Digital Marketing
Every business needs an easy and smart plan to grow online. Here’s an easy guide to creating one that works!
1. Set Your Goals
Think about what you want to achieve with digital marketing. Make your goals clear and realistic. They should be:
Clear: What exactly do you want?
Easy to measure: Can you track progress?
Doable: Can you achieve it?
Important. Will it help your business?
Time-based. When do you want to get it done?
Examples:
Have 100 more visitors coming in to your site every week
Having 20 more clients every month.
Sell 10% more before the year is out
2. Know who to Talk to
Who’s your customer? Knowing them will let you relay material they really are interested in. First, know things about the type of person or customer you sell products to.
What they like: hobbies, problems, dreams.
How they use the internet: Facebook, Instagram, YouTube, etc.
You can understand them more using some tool, survey, or feedback.
3. Competitor Research
Look towards your competitors. What do they do online? Find out:
What their websites look like.
How they post on social media.
What ads they show.
Use free tools like Google to search and see what works for them.
4. Choose Your Digital Tools
Choose where you’ll focus your efforts. Some good options are:
– Google: To get found when people search.
– Social Media: Share posts on Instagram or Facebook.
– Emails: Send updates to your customers.
– Online Ads: Let more people see your business fast.
5. Develop a Content Strategy
Decide what you will share online to keep people interested. Think about:
– Helpful blogs
– Short videos
– Fun pictures or posts
– Guidelines or tips
Schedule a calendar of when and what to post.
6. Get the Right Help
Consider who your helpers will be:
– Can you do it all yourself?
– Will you need to employ anyone?
– What equipment will save you time and energy?
Create a budget plan with a shopping list of anything that you will need to buy or pay for; this could be anything from advertisements to software.
7. Make Your Website Awesome
It should:
be fast and easy to use,
work on phones and computers,
present information in a friendly, understandable way.
8. Follow What Is Happening
Monitor how your plans are working through monitoring tools like Google Analytics. Go through statistics on:
Website traffic.
The number of conversions.
Revenue generated from your ads.
9. Optimize and Improve
Learn from what works and change what doesn’t. Try new ideas, including:
Type of ad
New writing or designing styles for posts
Reach on more sites
10. Keep Learning
The virtual world is growing day by day at a very rapid pace. Read about new tools, hot trends, and how people shop online to stay updated.